Oral Fix recently participated in the annual summer NASFT Fancy Food Show. The National Association for the Specialty Food Trade (NASFT) is a preeminent trade association providing growth for businesses in the vibrant specialty food industry. There are three shows held a year. The spring, summer and winter NASFT Fancy Food Shows bring together over 180,000 specialty food products a year. Oral Fix was in the mix at the show, showing off our mints like proud parents and rubbing elbows with some of the industries biggest, brightest and most innovative companies. Look for Oral Fix next year at the NASFT Fancy Food Show!

This week we celebrate America’s birthday on the 4th of July! Backyards, local parks and beaches across the country will be filled with friends and neighbors celebrating with barbeques, picnics and fireworks. During the only time of year where flashy red, white and blue star studded clothing is acceptable to wear, why not add to the 4^th of July look with Oral Fix Spare Mint?  The shiny, white, metal tin matches your perfectly coordinated outfit and slides right into your pocket to help you stay minty fresh all the way from the barbeque to the fireworks. Light up the night sky and have a blast this 4^th of July with Oral Fix Spare Mint!

Before we knew it, wedding season hit the calendar. After months of planning the perfect wedding and finding something old, something new, something borrowed and something blue, it has finally arrived. The big day! As brides and grooms rush to the altar, they are finally ready to tie the knot. Before your first kiss as husband and wife make sure to be minty fresh with Oral Fixation Mimosa Mint. It is the perfect mint to complete the perfect day. So, before you pop the bottles of champagne, toast the big day in a minty fresh way, with Mimosa Mint! Make your celebration a day to remember with the perfect mint from Oral Fix.

Unless you live under a rock, you’ve probably heard that Sex and the City has hit the big screen! If there’s one thing everyone can’t wait to see, it’s the sometimes shocking, consistently cutting-edge, and totally trend-setting style the fabulous foursome are known for. Carrie, Samantha, Charlotte and Miranda have become fashion icons with girls at every age craving their chic New York style. Get your Sex and the City fix all the way down to your mints, with Oral Fix Fabulous Fruit. All of the style and sass from the movie is distilled into Fabulous Fruit’s sleek magenta case and its minty passion fruit taste is sweeter than a Cosmo.  It’s the perfect addition to every summer clutch!

Summer is officially heating up. Temperatures are going to be hellish this week, reaching unbelievable highs – 90s+! There’s only one way to stay cool through the sticky summer months. Beat the summer heat with Oral Fix! Whether you’re sitting at the beach, lounging by the pool or spending time enjoying the hot sunshine, cool down with the refreshing flavors of Oral Fix Mojito Mint, Fabulous Fruit and Mimosa Mint. Kick back and relax with these fruity summer flavors, perfect to keep you cool and minty fresh all summer long. Stay cool Oral Fix lovers!

This week Oral Fix has been coming down off their sugar high from the recent All Candy Expo, in Chicago. The Expo was sponsored by the National Confectioners Association and featured 450 confectionary and snack companies from around the world. A sugar rush filled the room as the Expo attracted nearly 15,000 industry professionals to check out all that was hot, new and creative in the sweets industry. It was the perfect event for people in the candy and snack business to get a glimpse into over 2,000 new snack and confectionary items before they hit store shelves. The fun filled atmosphere of the 2008 All Candy Expo was the most successful, sales-driven show ever and definitely turned out to be a hit!

Spring is in the air and its time to look your best! Slip into a fabulous dress, glam it up with some blingin jewelry and pin on a corsage; its Prom season! Oral Fix and O2 Max gym recently helped a group of teens look beautiful for their big day.This season, O2 Max gym, located in the Los Angeles area, focused on teens dealing with the obesity epidemic and created “Get ready for Prom workout challenge.” All teens participating were put on a strict exercise regimen and in the end; these beauty queens were primped and pampered with a day of makeup and hair tips, perfect for prom! To keep the members motivated and complete their looks, each glamourella was given a set of Oral Fix mints, for minty fresh breath to last ‘til dawn! With the help of O2 Max and Oral Fix, these girls were the Belle’s of the Ball!

Are y’all ready for some exciting news? For those of you that did not have the distinct pleasure of joining us on Saturday May 3rd, Oral Fixation celebrated the launch of NEW flavor Peppermint Mocha! Yes, a new flavor plus a smashing party to boot! We decided to launch Peppermint Mocha our delicious chocolate espresso mint at the annual SCAA this year in Minneapolis, MN to give all of our coffee shop fans an exclusive first taste and throw an unforgettable party.

We chose to stay at the uber cool Chambers Hotel (we highly recommend) and Saturday night invited all of our dearest friends, hipster baristas, and coffee industry big wigs to the luxe Rock Star Suite for lots of mingling and mints. Complete with an enormous wrap around balcony, the Rock Star Suite was pretty much the coolest hotel room we’d ever been in and easily lent itself to be made over Oral Fixation style. As our guests arrived they sipped on Rhum Clement Mojitos, Svedka Vodka Cranberries, and our pod tub full of Summit Brewery IPA’s was such a hit it made the Top Ten countdown of things not to miss at the SCAA 2008.

The drinks flowed all evening and our kick ass server Mark passed around the yummiest hors d’oeuvres catered by the renowned Jean Georges. Henry talked up the guests, Eric served the drinks, and I worked the door as the menacing bouncer. Just kidding. It was truly an Oral Fixation love fest and everyone had such a fabulous time! If you live in the Twin Cities area be sure to pick up a copy of the June Issue of Twin Cities Luxury & Fashion. Party pics of our guests and a full wrap up will be featured in the Seen & Heard section, thanks to Nicole and all the editors!

Until next time Minneapolis

xoxo,

Delpha

In the recent May issue of Pregnancy & newborn, mom’s-to-be get their Fix with Mojito Mint. Unable to indulge in their favorite cocktails, Oral Fix Mojito Mint is served up, neat (sans-alcohol), as a perfect substitute for their favorite drinks.  This refreshing Mojito Mint is the perfect flavor to give your mouth a little buzz without going to your head. Everyone raise a glass to Oral Fix and remember…Chew Responsibly. Cheers!

He did it. He really did it. Our founder Henry Rich called out Bill Wrigley in his home town newspaper the Chicago Tribune! Reporter Greg Burns sums up the state of the industry pretty well after the announcement on Monday that candy super power Mars is set to buy out Wrigley in the next year. What’s surprising though is the attention the article gives to the little guys, companies like Oral Fixation who use creativity and perseverance to carve out new niches in a seemingly saturated market. I won’t spoil all the drama but I’ve got money on a mint showdown in Chicago come May (All Candy Expo May 19th – Mass Confectionery Trade Show)!

Let’s go Henry!

xo

Delpha