Archive for September, 2008

All Your Oral Fix are Belong to Us

Thursday, September 25th, 2008

hellokitty2.jpgJapan has a reputation as a nation of trendsetters, and those of the American persuasion have been following their lead ever since Sanrio brought us Hello Kitty. If some of you have been feeling that nagging guilt brought on by the inequity of the US/Japan cultural exchange, now’s the time to breath easy. Last week, the US officially repaid Japan for all the “loving, heart-warming goodness” they’ve sent to us over the past 25 years, in the form of an optimistic cartoon kitty. Enter Gainer, a hugely popular Japanese men’s magazine read by 2 million of Japan’s young executives a month – think of it as their GQ. The latest issue feature’s a spread dedicated to Oral Fixation’s extensive array of sleek, colorful tins. To all hipsters-from-another-hemisphere we say, “you’re welcome.”

Gainer

Oral Fixation Mints