He did it. He really did it. Our founder Henry Rich called out Bill Wrigley in his home town newspaper the Chicago Tribune! Reporter Greg Burns sums up the state of the industry pretty well after the announcement on Monday that candy super power Mars is set to buy out Wrigley in the next year. What’s surprising though is the attention the article gives to the little guys, companies like Oral Fixation who use creativity and perseverance to carve out new niches in a seemingly saturated market. I won’t spoil all the drama but I’ve got money on a mint showdown in Chicago come May (All Candy Expo May 19th – Mass Confectionery Trade Show)!

Let’s go Henry!

xo

Delpha